2012 has been a big year for us here at B&B. With a rejuvenated, more powerful brand identity and a new website, we can’t help but look forward to great things to come. But, just for old time’s sake, here is a look back at our ten most popular posts from 2012.
1. 4 Direct Mail Statistics You Can’t Ignore
Want to prove to your colleagues and customers that direct mail is still kicking? These four statistics will be sure to make direct mail naysayers think twice!
2. The Day We Received Direct Mail from Facebook
Nothing is better than knowing that even the most digitally-focused powerhouses in the market still rely on direct mail to get their messages out!
3. Interactive Print Is the Future
Upon learning of new technology from Documobi, we discussed the birth of digitally enabled print pieces and the near-future of technology + print.
4. An Infographic for Your Generation Marketing Needs
We wanted to learn as much as possible about the different buyer behaviors between the 4 different age cohorts in the marketplace today, so we dove deep into research and created a simple infographic to summarize our findings.
5. How Direct Mail Affects our Brains (And It Isn’t Annoyance!)
We’ve discussed the marketing tactics used to compel someone to open direct mail, but here we discuss the psychology behind our response to direct mail.
6. How a See-Through Envelope Gets Your Direct Mail Opened
See above. A creative and unique way to make direct mail pop out among standard mailers.
7. The Top 5 Print Media and Communications Blogs You Should Be Following
We love inspiration, and we thought we’d share with you what often inspires us.
Because this video from Domtar is awesomely hilarious. And it’s true, paper is a good thing.
9. Heidelberg: A German-Born Printing Press-Making Powerhouse
A tour of the massive Heidelberg manufacturing facility in Heidelberg drove us to declare this press maker as top-notch.
10. Big Data Is the Real Winner of the 2012 Election
After the 2012 election, common acceptance of Big Data analytics grew as one statistician proved to everyone that election results can be predetermined.
Thanks to all who have taken interest in our posts, and may 2013 be even better!
