HOW MARKETING ASSET MANAGEMENT WILL CHANGE THE WORLD OF PRINT
A revolution is beginning in the world of print. For decades, direct mail campaigns have been a major player within the realms of advertising. Anyone with a residential address could […]
Monthly Archives: April 2012
NEW STUDY RELEASED: SMBS AND MARKETING MIX
InfoTrends recently released their newest multi-client study, “Capturing the SMB Marketing Automation Opportunity.” In their study, InfoTrends wanted to understand the changing communications behavior and media channel preference for small […]
CONSUMER TRENDS AND HOW TO MAKE THEM WORK FOR YOU.
Forbes recently released a list of ten major consumer trends that are driving the movement of the marketplace. Mark Potts, managing director of Consumer Insights at Mindshare, identified the current […]
