THE DAY WE RECEIVED DIRECT MAIL FROM FACEBOOK
Of all the things we expected least in our mailbox was this mailing sent to us from the world’s largest social networking site: I’m sure this is making […]
Monthly Archives: June 2012
TWO MAJOR WAYS TO SAVE ON DIRECT MAIL
Are you finding that you are questioning yourself on the direct mail campaign you just launched? You ask yourself, “Did I reach the right people? Was my mailpiece effective? Did […]
5 GREAT DESIGN BLOGS YOU SHOULD BE FOLLOWING
After spending hours in front of the computer fawning over these sites, we couldn’t help but share these with you. Here are five design blogs you should be following: Pixelsmithstudios: […]
USPS: THE MOST BROKE MONEYMAKER EVER
This past weekend, DC hosted the second Postal Vision conference. At the center of the 150 person discussion was the USPS. With its business impacting the employment status of close […]
JUNK MAIL IS DIRECT MAIL’S ANNOYING COUSIN
We all know what it’s like to come home after work and open up our mailbox and see several pieces of mail that we lovingly call “junk” mail. We take […]
WHAT APPLE’S ANNOUNCEMENT TEACHES US ABOUT BUSINESS
In a tremendous developer conference, Apple unleashed the power of its technology armada. The main enforcer of Apple’s control over its rivals was the iOS 6, with over 200 new […]
DID YOU SAY PRINT WAS DEAD?
What is all this talk about the death of print? I happen to believe, with some conviction, that the “death” of the newspaper as an information source has been an […]
PAPER IS GOOD FOR YOU
From Domtar comes one of the best pro-paper campaigns ever. The premise is that paper has been banned and certain paper “addicts” just can’t dump the habit. The paper industry […]
WHAT’S WITH ALL THE ACRONYMS?
Today we discuss Integrated Marketing Communications, or IMC It is 2012 and we are beginning to see the long term effects that the Internet has had on how we interact. […]
USPS PROVIDES AN EASY WAY TO SEND TARGETED MAIL
USPS recently unveiled their newest solution for businesses to target customers using direct mail in their Every Door Direct Mail™ program. The U.S. Postal Service® understood the need for businesses […]
