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Monthly Archives: October 2012

TIP OF THE WEEK: BE WARNED OF CHANGES IN POSTAL REGULATIONS!

October 31, 2012by Maggie Young 2 Comments

Happy Halloween everybody! This week we are giving you more of a friendly reminder than a tip.  The USPS has new postal regulations rolling out on January 28, 2013.  Listed […]

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Direct Mail

INTERACTIVE PRINT IS THE FUTURE

October 29, 2012by Maggie Young 1 Comment

Print is not dying, it is merely evolving. Most of the general public who stumbles across our blog may find our discussions of mobile and digital technologies counterintuitive to what we ought […]

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IMC, Print, Science and Technology

CRANK YOUR ROI UP TO 11 WITH DIGITAL PRINTING

October 24, 2012by Maggie Young Leave a comment

The answer is simple: Testing in short, economical runs. Here is a quick snapshot of how a heating company that specializes in home weatherization pursued testing. Said heating company never […]

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Business Smarts, Direct Mail

TIP OF THE WEEK: PANTONE VS. CMYK

October 24, 2012by Maggie Young 1 Comment

Confused about when to use Pantone inks and when to use a CMYK build?  Here’s the breakdown: Most Pantone inks can be converted to a CMYK build easily, giving you […]

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Print, Tip of the Week

WHO WOULDN’T WANT AN ELEPHANT IN THE MAIL?

October 22, 2012by Maggie Young Leave a comment

Who wants squares and rectangles when you can have elephants?  What about cars?  Or flowers?  Or better yet, an elephant driving a car holding a flower?  By taking advantage of […]

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Direct Mail

KNOWING YOUR RESOURCES MAKES YOU A DATA GENIUS

October 18, 2012by Maggie Young Leave a comment

A key question that must be asked and answered when considering a one-to-one marketing campaign using variable data printing is: What do you know about our customers and prospects? In […]

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Data management, Direct Mail

TIP OF THE WEEK: SPOT ON!

October 17, 2012by Maggie Young Leave a comment

It seems easy enough to go through your document and select a spot color, but be careful, spot colors can get tricky! For example, did you know that selecting Pantone […]

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Print, Tip of the Week, Uncategorized

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