TIP OF THE WEEK: BE WARNED OF CHANGES IN POSTAL REGULATIONS!
Happy Halloween everybody! This week we are giving you more of a friendly reminder than a tip. The USPS has new postal regulations rolling out on January 28, 2013. Listed […]
Monthly Archives: October 2012
INTERACTIVE PRINT IS THE FUTURE
Print is not dying, it is merely evolving. Most of the general public who stumbles across our blog may find our discussions of mobile and digital technologies counterintuitive to what we ought […]
CRANK YOUR ROI UP TO 11 WITH DIGITAL PRINTING
The answer is simple: Testing in short, economical runs. Here is a quick snapshot of how a heating company that specializes in home weatherization pursued testing. Said heating company never […]
TIP OF THE WEEK: PANTONE VS. CMYK
Confused about when to use Pantone inks and when to use a CMYK build? Here’s the breakdown: Most Pantone inks can be converted to a CMYK build easily, giving you […]
WHO WOULDN’T WANT AN ELEPHANT IN THE MAIL?
Who wants squares and rectangles when you can have elephants? What about cars? Or flowers? Or better yet, an elephant driving a car holding a flower? By taking advantage of […]
KNOWING YOUR RESOURCES MAKES YOU A DATA GENIUS
A key question that must be asked and answered when considering a one-to-one marketing campaign using variable data printing is: What do you know about our customers and prospects? In […]
TIP OF THE WEEK: SPOT ON!
It seems easy enough to go through your document and select a spot color, but be careful, spot colors can get tricky! For example, did you know that selecting Pantone […]
