TIP OF THE WEEK: PROTECT JOBS THAT PRINT ON DULL OR MATTE SHEETS
One piece of advice that our Pressroom Manager always gives to our customers is to coat and protect all jobs that print on dull or matte sheets. His reasoning? Dull […]
Monthly Archives: November 2012
WHAT’S THE STORY BEHIND YOUR IMAGES?
Have you ever seen an image or photograph that drove you to imagine all of the circumstances leading up to the final capture of the moment? Or, have your eyes […]
HOW TO QUIET THE ANTI-PAPER CROWD
Dispelling the myth behind printers as “tree killers” After loading my stomach with enough Turkey and stuffing at Thanksgiving to keep me fueled for the foreseeable future, I was desperate […]
TIP OF THE WEEK: DON’T LET YOUR DESIGN CREEP OFF THE PAGE!
Don’t let your design creep off the page! Any time you’re designing a saddlestiched job with more than a few pages, consider how creep could affect your job. What exactly […]
NEED SOMETHING ELSE TO BE THANKFUL FOR? (BE PREPARED TO LAUGH)
In the spirit of Thanksgiving, we always like to reflect on what we are truly thankful for: family, employment, health. But have we ever really dug deep enough to thank […]
TIP OF THE WEEK: WORKING WITH (NOT SO SOFT) PROOFS
Once approved, a PDF soft proof serves as a basic contract just as a traditional proof does, so it is important to review the soft proof as carefully as you […]
THE TOP 5 PRINT MEDIA AND COMMUNICATIONS BLOGS YOU SHOULD BE FOLLOWING
We love using our knowledge of the print and direct marketing industries to guide our customers in making the best decisions possible with their next marketing endeavors. Here you will […]
QR CODES AS MOBILE PAYMENT METHOD?
Originally posted on Gigaom:
One of the splashiest recent headlines in mobile payments was the partnership announced in August between Square and Starbucks (s sbux), which said it will accept payments…
4 DIRECT MAIL STATISTICS YOU CAN’T IGNORE
Direct mail has been getting a bad rap Consumers are complaining about having to sort through endless piles of junk mail with offers that aren’t even relevant to them. Others complain […]
BIG DATA IS THE REAL WINNER OF THE 2012 ELECTION
Assessing the facts after the Presidential Election: How did (some) pollsters get it so wrong? And what can businesses learn from their mistakes? If you are like me, you are […]
