CAN YOU HELP THE U.S. POSTAL SERVICE?
Ask not what the USPS can do for you; ask what you can do for the USPS. By now you’ve heard and read all the chatter about the USPS shutting down mail […]
Monthly Archives: February 2013
TIP OF THE WEEK: WHEN TO SCORE
Scoring before folding can improve the quality of the finished product. In general, paper weights of 100# text and all cover weights should be scored before folding. The exceptions to […]
GET YOUR HANDS OFF MY DATA!
With big data comes big responsibility. As more personal information passes through various servers, systems, and networks, the chance of encountering security breaches increases. Fatemah Khatibloo, a customer intelligence analyst […]
NEWSLETTERS ARE DEAD?
We’re back again, making a case for including printed communications in your marketing spread. People say the printed newsletter is dead. We say no way! While the goal is to […]
TIP OF THE WEEK: TO ROLL OR FOLD?
If you have designed a large, beautiful piece, you may hesitate to fold it. Rolling will keep it in tact but will be more expensive for storage tubes and mailing […]
PRINT ENCYCLOPEDIA ENTRY # 7: DUOTONE, TRITONES, & QUADTONES
Getting in touch with ‘tones. Multi-color halftone reproduction of black & white photos usually takes one of these forms: duotone (two inks), tritone (three colors) or quadtone (do we hear […]
NONPROFITS, THIS USPS PROMOTION IS FOR YOU!
Come this March, nonprofits have a new opportunity to save when integrating mail with mobile technology! Set to provide an upfront 2% postage discount for those who experimenting with direct […]
FROM BORING TO BUZZWORTHY: HOW ANNUAL REPORTS CAN BE THE TALK AROUND TOWN
It’s getting close to that time of the year, where Annual Reports inundate the mailboxes of investors and other interested parties. There is important information to be conveyed in these reports, otherwise, […]
TIP OF THE WEEK: CHECK YOUR REPLY POSTCARD FOR THICKNESS!
When using a reply or response postcard, postage regulations require the card to be a certain thickness – 7 points as measured by a paper caliper. It’s best to check […]
PRINT ENCYCLOPEDIA ENTRY # 6: BUILDING
Does the notion of “building” from ink seem improbable? Well, maybe. But the expression has come to describe the process of creating the illusion of a single, sold color by […]
