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Monthly Archives: February 2013

CAN YOU HELP THE U.S. POSTAL SERVICE?

February 28, 2013by Maggie Young Leave a comment

Ask not what the USPS can do for you; ask what you can do for the USPS. By now you’ve heard and read all the chatter about the USPS shutting down mail […]

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Direct Mail, USPS
B&B's Tip of the Week

TIP OF THE WEEK: WHEN TO SCORE

February 27, 2013by Michael Bland Leave a comment

Scoring before folding can improve the quality of the finished product. In general, paper weights of 100# text and all cover weights should be scored before folding. The exceptions to […]

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Print, Tip of the Week
data, stock.xchng

GET YOUR HANDS OFF MY DATA!

February 25, 2013by Maggie Young 1 Comment

With big data comes big responsibility. As more personal information passes through various servers, systems, and networks, the chance of encountering security breaches increases. Fatemah Khatibloo, a customer intelligence analyst […]

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Data management
morning newslettter,

NEWSLETTERS ARE DEAD?

February 21, 2013by Maggie Young 8 Comments

We’re back again, making a case for including printed communications in your marketing spread. People say the printed newsletter is dead. We say no way! While the goal is to […]

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Business Smarts, Print
B&B's Tip of the Week

TIP OF THE WEEK: TO ROLL OR FOLD?

February 20, 2013by Maggie Young Leave a comment

If you have designed a large, beautiful piece, you may hesitate to fold it. Rolling will keep it in tact but will be more expensive for storage tubes and mailing […]

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Print, Tip of the Week
B&B's Print Encyclopedia

PRINT ENCYCLOPEDIA ENTRY # 7: DUOTONE, TRITONES, & QUADTONES

February 19, 2013by Michael Bland Leave a comment

Getting in touch with ‘tones. Multi-color halftone reproduction of black & white photos usually takes one of these forms: duotone (two inks), tritone (three colors) or quadtone (do we hear […]

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Color trends, Print Encyclopedia

NONPROFITS, THIS USPS PROMOTION IS FOR YOU!

February 19, 2013by Maggie Young Leave a comment

Come this March, nonprofits have a new opportunity to save when integrating mail with mobile technology! Set to provide an upfront 2% postage discount for those who experimenting with direct […]

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Direct Mail, USPS
Annual report-stock.xchng

FROM BORING TO BUZZWORTHY: HOW ANNUAL REPORTS CAN BE THE TALK AROUND TOWN

February 15, 2013by Maggie Young Leave a comment

It’s getting close to that time of the year, where Annual Reports inundate the mailboxes of investors and other interested parties. There is important information to be conveyed in these reports, otherwise, […]

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Graphic Design, Marketing
B&B's Tip of the Week

TIP OF THE WEEK: CHECK YOUR REPLY POSTCARD FOR THICKNESS!

February 13, 2013by Michael Bland Leave a comment

When using a reply or response postcard, postage regulations require the card to be a certain thickness – 7 points as measured by a paper caliper. It’s best to check […]

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Tip of the Week
B&B's Print Encyclopedia

PRINT ENCYCLOPEDIA ENTRY # 6: BUILDING

February 12, 2013by Michael Bland Leave a comment

Does the notion of “building” from ink seem improbable? Well, maybe. But the expression has come to describe the process of creating the illusion of a single, sold color by […]

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Color trends, Print Encyclopedia

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