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Monthly Archives: April 2013

Color psychology in marketing

MAJOR BRANDS AND THEIR COLOR CUES [INFOGRAPHIC]

April 29, 2013by Maggie Young Leave a comment

Words are nice, and images too, but what’s more important than color and hue? The part color plays in our lives is often forgotten, as our eyes take in so […]

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Color trends
B&B's Tip of the Week

TIP OF THE WEEK: HOW TO PREPARE MS OFFICE FILES FOR A COMMERCIAL PRINTER

April 24, 2013by Maggie Young 1 Comment

This tip goes out to the Coordinators, Administrators, and Managers of the non-design variety. So you’re not a designer, (I’m right there with you!) but you’ve been tasked with creating and printing […]

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Graphic Design, Tip of the Week, Uncategorized

B&B INTRODUCES NIMBLEBRIDGE, BUILDS MARKETING AUTOMATION SOLUTIONS

April 24, 2013by Maggie Young Leave a comment

B&B announces the addition of NimbleBridge, a marketing automation company specializing in Marketing Asset Management and Lead Generation|Lead Nurture solutions. Improving marketing efficiency and productivity is key in today’s business climate. […]

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News
B&B's Print Encyclopedia

PRINT ENCYCLOPEDIA ENTRY #14: PRINT SCHEDULES

April 23, 2013by Michael Bland Leave a comment

There was a time when printing schedules were nearly standard — way back in the days of camera-ready art, film-stripping, and, well . . . we forget! But the impact […]

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Education, Print Encyclopedia
Mailbox

INTEGRATE DIRECT MAIL AND SOCIAL MEDIA FOR MAXIMUM IMPACT

April 22, 2013by Maggie Young 3 Comments

A while back, while browsing some of my bookmarked pages for must-read articles, I stumbled upon a concept that I now keep written on a sticky note on my computer […]

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Direct Mail, IMC, Print
nature infographic screenshot

GREEN AND SUSTAINABLE PRINTING AND PAPER FACTS [INFOGRAPHIC]

April 19, 2013by Maggie Young 3 Comments

Now, more than ever, have we become an environmentally conscious society.  We strive to make environmentally sustainable decisions in our workplace, home, and daily lives.  71% of us consider the […]

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Education, Environment
B&B's Tip of the Week

TIP OF THE WEEK: HI-RES IS THE WAY TO GO

April 17, 2013by Maggie Young Leave a comment

This week’s tip is for the beginners or those who don’t have much experience handling images for print. Resolution of images counts. While our premedia department can do some amazing […]

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Tip of the Week
B&B's Print Encyclopedia

PRINT ENCYCLOPEDIA ENTRY #13: PRINT BUDGETS

April 16, 2013by Maggie Young Leave a comment

This week’s print encyclopedia entry is all about budgeting for your print projects.  When management asks what you’re going to spend on that printed piece, the smart answer is — […]

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Education, Print, Print Encyclopedia
Print infographic screenshot

WHY PRINT REMAINS A MOVING FORCE [INFOGRAPHIC]

April 12, 2013by Maggie Young 2 Comments

We love infographics and visually-powered learning.  We also love sharing statistics about the power of print.  So, we combined the two.  This infographic will make you think twice about decreasing […]

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Education, Print
B&B's Tip of the Week

TIP OF THE WEEK: USE THIS CHECKLIST TO SPEED UP TURNAROUND TIME

April 10, 2013by Maggie Young Leave a comment

We all seek creativity and excellence in our print communications. But digital design, production and printing have blurred traditional roles and responsibilities between printers and their customers. We hope to […]

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Tip of the Week

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