Now, more than ever, have we become an environmentally conscious society. We strive to make environmentally sustainable decisions in our workplace, home, and daily lives. 71% of us consider the environment when we shop and 90% of us believe it is our responsibility to dispose of products responsibly.* So, there is no doubt then that we also consider the environment when we make the decision to use print media or digital communications.
Unfortunately, many misconceptions about the print and paper industries’ sustainability has surfaced over the years, citing the adverse environmental impacts of deforestation. Organizations like TwoSides and Printing Industries of America are providing research and facts to dispel these myths. We’ve taken some of the most compelling research and compiled this simple infographic. Take a look and understand the true implications of print and paper on the environment.
*LessThan 100: How Percentages Show True Understanding of Green Trends, http://www.sustainablebrands.com/news_and_views/communications/less-100-how-percentages-show-true-understanding-green-trends