You are who you associate with. Your Brand is the same.
Marketers are becoming more concerned about what their brands are associated with online. Despite their efforts, they have little control on where their digital ads show up.
Category Archives: Business Smarts
The World is Not Flat. Why Should Your Marketing Be?
Print has a secret power you may not have thought of: touch. The more senses you stimulate, the more your message gets across.
QR CODES ARE FREE AND EASY, SO THERE!
QR codes are hugely popular, and are still climbing the charts.
JEFF BEZOS BUYS THE WASHINGTON POST…WHAT THE … ?!
Ok, explain this: Jeff Bezos, the founder of Amazon.com and the creator of the digital reading device, the Kindle, bought the Washington Post yesterday. What? The man with the reputation […]
5 THINGS YOU DIDN’T KNOW ABOUT PRINT CATALOGS
I’m going to be honest with you: the only catalog I’ve ever received was the Sear’s Holiday Wish Book. Somehow I’ve flown under the radar of catalog advertisers all these […]
MORE GREENWASHING, THIS TIME WITH DIRECT MAIL
I’ve been meaning to write about print and paper sustainability for some time now after receiving a rousing pep talk from a visiting Domtar Paper rep. Planning for our “B&B […]
NATE SILVER IS PROOF THAT DATA DRIVES CREATIVITY
He’s predicted that Barack Obama would win presidency in both 2008 and 2012. He’s predicted which minor league baseball players would be successful in the major league. He’s even predicted […]
NEWSLETTERS ARE DEAD?
We’re back again, making a case for including printed communications in your marketing spread. People say the printed newsletter is dead. We say no way! While the goal is to […]
WHEN TABS MATTER MOST
This past weekend, the US Postal Service announced another major change in mailpiece standards. In this case, placement of tabs on a folded self-mailer (FSM). Unsure of what a folded […]
MARKETING PREDICTIONS FOR 2013: DATA, OUTBOUND, AND MOBILE
As 2013 is a fresh and new year, we can’t help but anticipate how different technologies, strategies, and social expectations will shape the marketing landscape. Based on what we’ve seen […]
