Marketers are becoming more concerned about what their brands are associated with online. Despite their efforts, they have little control on where their digital ads show up.
Print has a secret power you may not have thought of: touch. The more senses you stimulate, the more your message gets across.
QR codes are hugely popular, and are still climbing the charts.
Ok, explain this: Jeff Bezos, the founder of Amazon.com and the creator of the digital reading device, the Kindle, bought the Washington Post yesterday. What? The man with the reputation […]
I’m going to be honest with you: the only catalog I’ve ever received was the Sear’s Holiday Wish Book. Somehow I’ve flown under the radar of catalog advertisers all these […]
I’ve been meaning to write about print and paper sustainability for some time now after receiving a rousing pep talk from a visiting Domtar Paper rep. Planning for our “B&B […]
He’s predicted that Barack Obama would win presidency in both 2008 and 2012. He’s predicted which minor league baseball players would be successful in the major league. He’s even predicted […]
We’re back again, making a case for including printed communications in your marketing spread. People say the printed newsletter is dead. We say no way! While the goal is to […]
This past weekend, the US Postal Service announced another major change in mailpiece standards. In this case, placement of tabs on a folded self-mailer (FSM). Unsure of what a folded […]
As 2013 is a fresh and new year, we can’t help but anticipate how different technologies, strategies, and social expectations will shape the marketing landscape. Based on what we’ve seen […]