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Category Archives: Business Smarts

You are who you associate with. Your Brand is the same.

May 9, 2018by Michael Bland Leave a comment

Marketers are becoming more concerned about what their brands are associated with online. Despite their efforts, they have little control on where their digital ads show up.

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Business Smarts, Data management, Direct Mail, Education, Marketing, News, Science and Technology, USPS

The World is Not Flat. Why Should Your Marketing Be?

April 18, 2018by Michael Bland Leave a comment

Print has a secret power you may not have thought of: touch. The more senses you stimulate, the more your message gets across.

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Business Smarts, Direct Mail, Graphic Design, Marketing, Print
QR Codes are trending

QR CODES ARE FREE AND EASY, SO THERE!

January 9, 2018by Michael Bland Leave a comment

QR codes are hugely popular, and are still climbing the charts.

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Business Smarts, Direct Mail, IMC, Marketing, Science and Technology
Washington Post Headquarters

JEFF BEZOS BUYS THE WASHINGTON POST…WHAT THE … ?!

August 6, 2013by Michael Bland Leave a comment

Ok, explain this: Jeff Bezos, the founder of Amazon.com and the creator of the digital reading device, the Kindle, bought the Washington Post yesterday. What? The man with the reputation […]

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Business Smarts, Print
Various catalogs

5 THINGS YOU DIDN’T KNOW ABOUT PRINT CATALOGS

August 5, 2013by Maggie Young 2 Comments

I’m going to be honest with you: the only catalog I’ve ever received was the Sear’s Holiday Wish Book.  Somehow I’ve flown under the radar of catalog advertisers all these […]

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Business Smarts, Print
Beautiful trees in the sunlight

MORE GREENWASHING, THIS TIME WITH DIRECT MAIL

July 1, 2013by Maggie Young 4 Comments

I’ve been meaning to write about print and paper sustainability for some time now after receiving a rousing pep talk from a visiting Domtar Paper rep. Planning for our “B&B […]

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Business Smarts, Direct Mail, Environment

NATE SILVER IS PROOF THAT DATA DRIVES CREATIVITY

May 30, 2013by Maggie Young Leave a comment

He’s predicted that Barack Obama would win presidency in both 2008 and 2012. He’s predicted which minor league baseball players would be successful in the major league. He’s even predicted […]

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Business Smarts, Data management
morning newslettter,

NEWSLETTERS ARE DEAD?

February 21, 2013by Maggie Young 8 Comments

We’re back again, making a case for including printed communications in your marketing spread. People say the printed newsletter is dead. We say no way! While the goal is to […]

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Business Smarts, Print
USPS, Aranami, flickr

WHEN TABS MATTER MOST

January 8, 2013by Maggie Young 1 Comment

This past weekend, the US Postal Service announced another major change in mailpiece standards.  In this case, placement of tabs on a folded self-mailer (FSM). Unsure of what a folded […]

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Business Smarts, Direct Mail
Happy New Year, WohinAuswandern, Flickr

MARKETING PREDICTIONS FOR 2013: DATA, OUTBOUND, AND MOBILE

January 7, 2013by Michael Bland 2 Comments

As 2013 is a fresh and new year, we can’t help but anticipate how different technologies, strategies, and social expectations will shape the marketing landscape.  Based on what we’ve seen […]

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Business Smarts, Marketing

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