MAJOR BRANDS AND THEIR COLOR CUES [INFOGRAPHIC]
Words are nice, and images too, but what’s more important than color and hue? The part color plays in our lives is often forgotten, as our eyes take in so […]
Category Archives: Color trends
TIP OF THE WEEK: METALLIC INK BEST PRACTICES
Metallic inks are popular and attractive, but plan your job carefully if you are inclined to use them. Keep these tidbits in mind: • Metallics perform well on gloss paper […]
PRINT ENCYCLOPEDIA ENTRY # 7: DUOTONE, TRITONES, & QUADTONES
Getting in touch with ‘tones. Multi-color halftone reproduction of black & white photos usually takes one of these forms: duotone (two inks), tritone (three colors) or quadtone (do we hear […]
PRINT ENCYCLOPEDIA ENTRY # 6: BUILDING
Does the notion of “building” from ink seem improbable? Well, maybe. But the expression has come to describe the process of creating the illusion of a single, sold color by […]
WHAT IS COLOR?
Printing was one of the first trades to dive deep into color theory, experimenting with pigments and light to produce desired colors. Color theory has always fascinated us and we […]
WELCOME TO EMERALD CITY: PANTONE COLOR OF THE YEAR
It’s official! The Pantone Color Institute has deemed emerald the official color of 2013. Experts search worldwide for the one color that will ultimately set the tone for the year […]
WHAT’S YOUR PERSONALITY COLOR?
Does your personality match your color? Try it out for yourself with the color-personality finder!
