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Category Archives: Color trends

Color psychology in marketing

MAJOR BRANDS AND THEIR COLOR CUES [INFOGRAPHIC]

April 29, 2013by Maggie Young Leave a comment

Words are nice, and images too, but what’s more important than color and hue? The part color plays in our lives is often forgotten, as our eyes take in so […]

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Color trends
B&B's Tip of the Week

TIP OF THE WEEK: METALLIC INK BEST PRACTICES

March 20, 2013by Michael Bland Leave a comment

Metallic inks are popular and attractive, but plan your job carefully if you are inclined to use them. Keep these tidbits in mind: • Metallics perform well on gloss paper […]

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Color trends, Tip of the Week
B&B's Print Encyclopedia

PRINT ENCYCLOPEDIA ENTRY # 7: DUOTONE, TRITONES, & QUADTONES

February 19, 2013by Michael Bland Leave a comment

Getting in touch with ‘tones. Multi-color halftone reproduction of black & white photos usually takes one of these forms: duotone (two inks), tritone (three colors) or quadtone (do we hear […]

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Color trends, Print Encyclopedia
B&B's Print Encyclopedia

PRINT ENCYCLOPEDIA ENTRY # 6: BUILDING

February 12, 2013by Michael Bland Leave a comment

Does the notion of “building” from ink seem improbable? Well, maybe. But the expression has come to describe the process of creating the illusion of a single, sold color by […]

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Color trends, Print Encyclopedia

WHAT IS COLOR?

January 14, 2013by Maggie Young 1 Comment

Printing was one of the first trades to dive deep into color theory, experimenting  with pigments and light to produce desired colors.  Color theory has always fascinated us and we […]

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Color trends, Education

WELCOME TO EMERALD CITY: PANTONE COLOR OF THE YEAR

December 18, 2012by Maggie Young Leave a comment

It’s official!  The Pantone Color Institute has deemed emerald the official color of 2013. Experts search worldwide for the one color that will ultimately set the tone for the year […]

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Color trends

WHAT’S YOUR PERSONALITY COLOR?

August 20, 2012by Maggie Young 1 Comment

Does your personality match your color?  Try it out for yourself with the color-personality finder!

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Color trends

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