Marketers are becoming more concerned about what their brands are associated with online. Despite their efforts, they have little control on where their digital ads show up.
FOR IMMEDIATE RELEASE B&B Printing Achieves HITRUST CSF Certification to Further Mitigate Risk in Third Party Privacy, Security and Compliance. HITRUST Certification validates B&B Printing is committed to meeting key […]
Trust is pinnacle when nurturing a working relationship with a supplier, and most of us have faith when we first work with a vendor that they will work in ways […]
He’s predicted that Barack Obama would win presidency in both 2008 and 2012. He’s predicted which minor league baseball players would be successful in the major league. He’s even predicted […]
Unless you’ve been living under the proverbial marketing rock for the past few years, you’ve surely heard the words “customization” and “personalization” used to describe direct marketing strategies to increase […]
With big data comes big responsibility. As more personal information passes through various servers, systems, and networks, the chance of encountering security breaches increases. Fatemah Khatibloo, a customer intelligence analyst […]
A key question that must be asked and answered when considering a one-to-one marketing campaign using variable data printing is: What do you know about our customers and prospects? In […]
