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Category Archives: Data management

You are who you associate with. Your Brand is the same.

May 9, 2018by Michael Bland Leave a comment

Marketers are becoming more concerned about what their brands are associated with online. Despite their efforts, they have little control on where their digital ads show up.

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Business Smarts, Data management, Direct Mail, Education, Marketing, News, Science and Technology, USPS

B&B Printing Achieves Data Security HITRUST CSF Certification 

August 14, 2017by Michael Bland Leave a comment

FOR IMMEDIATE RELEASE B&B Printing Achieves HITRUST CSF Certification to Further Mitigate Risk in Third Party Privacy, Security and Compliance. HITRUST Certification validates B&B Printing is committed to meeting key […]

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Data management, Direct Mail, Leadership, News, Uncategorized
Data recovery, Sean MacEntee, Flickr

UVA/AETNA DATA BREACH COULD’VE BEEN PREVENTED USING MAILING PROOFS

July 22, 2013by Maggie Young Leave a comment

Trust is pinnacle when nurturing a working relationship with a supplier, and most of us have faith when we first work with a vendor that they will work in ways […]

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Data management, Direct Mail

NATE SILVER IS PROOF THAT DATA DRIVES CREATIVITY

May 30, 2013by Maggie Young Leave a comment

He’s predicted that Barack Obama would win presidency in both 2008 and 2012. He’s predicted which minor league baseball players would be successful in the major league. He’s even predicted […]

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Business Smarts, Data management
Pink female icon

THE WORLD REVOLVES AROUND ME, DON’T YOU UNDERSTAND?

May 28, 2013by Maggie Young Leave a comment

Unless you’ve been living under the proverbial marketing rock for the past few years, you’ve surely heard the words “customization” and “personalization” used to describe direct marketing strategies to increase […]

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Data management, Direct Mail, Marketing, Uncategorized
data, stock.xchng

GET YOUR HANDS OFF MY DATA!

February 25, 2013by Maggie Young 1 Comment

With big data comes big responsibility. As more personal information passes through various servers, systems, and networks, the chance of encountering security breaches increases. Fatemah Khatibloo, a customer intelligence analyst […]

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Data management

KNOWING YOUR RESOURCES MAKES YOU A DATA GENIUS

October 18, 2012by Maggie Young Leave a comment

A key question that must be asked and answered when considering a one-to-one marketing campaign using variable data printing is: What do you know about our customers and prospects? In […]

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Data management, Direct Mail

TIP OF THE WEEK: HOW TO FORMAT YOUR DATA FOR VARIABLE PRINTING

October 3, 2012by Maggie Young Leave a comment

When beginning your next variable data printing project, your printer will ask for your database in a “comma or tab delimited” format. The terms refer to the way that your […]

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Data management, Tip of the Week

REFINEMENT TACKLES THE BIG DATA PROBLEM

September 20, 2012by Maggie Young 1 Comment

Information is the raw material behind target marketing. With all the various channels of communication available, there are numerous ways to gather data on potential customers. Information can be gathered […]

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Data management, Experiences, Marketing

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