You are who you associate with. Your Brand is the same.
Marketers are becoming more concerned about what their brands are associated with online. Despite their efforts, they have little control on where their digital ads show up.
Category Archives: Data management
B&B Printing Achieves Data Security HITRUST CSF Certification
FOR IMMEDIATE RELEASE B&B Printing Achieves HITRUST CSF Certification to Further Mitigate Risk in Third Party Privacy, Security and Compliance. HITRUST Certification validates B&B Printing is committed to meeting key […]
UVA/AETNA DATA BREACH COULD’VE BEEN PREVENTED USING MAILING PROOFS
Trust is pinnacle when nurturing a working relationship with a supplier, and most of us have faith when we first work with a vendor that they will work in ways […]
NATE SILVER IS PROOF THAT DATA DRIVES CREATIVITY
He’s predicted that Barack Obama would win presidency in both 2008 and 2012. He’s predicted which minor league baseball players would be successful in the major league. He’s even predicted […]
THE WORLD REVOLVES AROUND ME, DON’T YOU UNDERSTAND?
Unless you’ve been living under the proverbial marketing rock for the past few years, you’ve surely heard the words “customization” and “personalization” used to describe direct marketing strategies to increase […]
GET YOUR HANDS OFF MY DATA!
With big data comes big responsibility. As more personal information passes through various servers, systems, and networks, the chance of encountering security breaches increases. Fatemah Khatibloo, a customer intelligence analyst […]
KNOWING YOUR RESOURCES MAKES YOU A DATA GENIUS
A key question that must be asked and answered when considering a one-to-one marketing campaign using variable data printing is: What do you know about our customers and prospects? In […]
TIP OF THE WEEK: HOW TO FORMAT YOUR DATA FOR VARIABLE PRINTING
When beginning your next variable data printing project, your printer will ask for your database in a “comma or tab delimited” format. The terms refer to the way that your […]
REFINEMENT TACKLES THE BIG DATA PROBLEM
Information is the raw material behind target marketing. With all the various channels of communication available, there are numerous ways to gather data on potential customers. Information can be gathered […]
