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Category Archives: Direct Mail

You are who you associate with. Your Brand is the same.

May 9, 2018by Michael Bland Leave a comment

Marketers are becoming more concerned about what their brands are associated with online. Despite their efforts, they have little control on where their digital ads show up.

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Business Smarts, Data management, Direct Mail, Education, Marketing, News, Science and Technology, USPS

The World is Not Flat. Why Should Your Marketing Be?

April 18, 2018by Michael Bland Leave a comment

Print has a secret power you may not have thought of: touch. The more senses you stimulate, the more your message gets across.

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Business Smarts, Direct Mail, Graphic Design, Marketing, Print
QR Codes are trending

QR CODES ARE FREE AND EASY, SO THERE!

January 9, 2018by Michael Bland Leave a comment

QR codes are hugely popular, and are still climbing the charts.

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Business Smarts, Direct Mail, IMC, Marketing, Science and Technology

B&B Printing Achieves Data Security HITRUST CSF Certification 

August 14, 2017by Michael Bland Leave a comment

FOR IMMEDIATE RELEASE B&B Printing Achieves HITRUST CSF Certification to Further Mitigate Risk in Third Party Privacy, Security and Compliance. HITRUST Certification validates B&B Printing is committed to meeting key […]

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Data management, Direct Mail, Leadership, News, Uncategorized
Data recovery, Sean MacEntee, Flickr

UVA/AETNA DATA BREACH COULD’VE BEEN PREVENTED USING MAILING PROOFS

July 22, 2013by Maggie Young Leave a comment

Trust is pinnacle when nurturing a working relationship with a supplier, and most of us have faith when we first work with a vendor that they will work in ways […]

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Data management, Direct Mail
Beautiful trees in the sunlight

MORE GREENWASHING, THIS TIME WITH DIRECT MAIL

July 1, 2013by Maggie Young 4 Comments

I’ve been meaning to write about print and paper sustainability for some time now after receiving a rousing pep talk from a visiting Domtar Paper rep. Planning for our “B&B […]

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Business Smarts, Direct Mail, Environment
Pink female icon

THE WORLD REVOLVES AROUND ME, DON’T YOU UNDERSTAND?

May 28, 2013by Maggie Young Leave a comment

Unless you’ve been living under the proverbial marketing rock for the past few years, you’ve surely heard the words “customization” and “personalization” used to describe direct marketing strategies to increase […]

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Data management, Direct Mail, Marketing, Uncategorized
Mailbox

INTEGRATE DIRECT MAIL AND SOCIAL MEDIA FOR MAXIMUM IMPACT

April 22, 2013by Maggie Young 3 Comments

A while back, while browsing some of my bookmarked pages for must-read articles, I stumbled upon a concept that I now keep written on a sticky note on my computer […]

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Direct Mail, IMC, Print

HOW TO MAKE EVERY DOOR DIRECT MAIL EVEN EASIER!

March 4, 2013by Maggie Young Leave a comment

Every Door Direct Mail™ (EDDM) remains a powerhouse for the USPS’s marketing efforts, with millions of direct mail pieces sent, despite the increase in price from $.145 to $.16 per […]

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Direct Mail, USPS

CAN YOU HELP THE U.S. POSTAL SERVICE?

February 28, 2013by Maggie Young Leave a comment

Ask not what the USPS can do for you; ask what you can do for the USPS. By now you’ve heard and read all the chatter about the USPS shutting down mail […]

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Direct Mail, USPS

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