You are who you associate with. Your Brand is the same.
Marketers are becoming more concerned about what their brands are associated with online. Despite their efforts, they have little control on where their digital ads show up.
Category Archives: Direct Mail
The World is Not Flat. Why Should Your Marketing Be?
Print has a secret power you may not have thought of: touch. The more senses you stimulate, the more your message gets across.
QR CODES ARE FREE AND EASY, SO THERE!
QR codes are hugely popular, and are still climbing the charts.
B&B Printing Achieves Data Security HITRUST CSF Certification
FOR IMMEDIATE RELEASE B&B Printing Achieves HITRUST CSF Certification to Further Mitigate Risk in Third Party Privacy, Security and Compliance. HITRUST Certification validates B&B Printing is committed to meeting key […]
UVA/AETNA DATA BREACH COULD’VE BEEN PREVENTED USING MAILING PROOFS
Trust is pinnacle when nurturing a working relationship with a supplier, and most of us have faith when we first work with a vendor that they will work in ways […]
MORE GREENWASHING, THIS TIME WITH DIRECT MAIL
I’ve been meaning to write about print and paper sustainability for some time now after receiving a rousing pep talk from a visiting Domtar Paper rep. Planning for our “B&B […]
THE WORLD REVOLVES AROUND ME, DON’T YOU UNDERSTAND?
Unless you’ve been living under the proverbial marketing rock for the past few years, you’ve surely heard the words “customization” and “personalization” used to describe direct marketing strategies to increase […]
INTEGRATE DIRECT MAIL AND SOCIAL MEDIA FOR MAXIMUM IMPACT
A while back, while browsing some of my bookmarked pages for must-read articles, I stumbled upon a concept that I now keep written on a sticky note on my computer […]
HOW TO MAKE EVERY DOOR DIRECT MAIL EVEN EASIER!
Every Door Direct Mail™ (EDDM) remains a powerhouse for the USPS’s marketing efforts, with millions of direct mail pieces sent, despite the increase in price from $.145 to $.16 per […]
CAN YOU HELP THE U.S. POSTAL SERVICE?
Ask not what the USPS can do for you; ask what you can do for the USPS. By now you’ve heard and read all the chatter about the USPS shutting down mail […]
