You are who you associate with. Your Brand is the same.
Marketers are becoming more concerned about what their brands are associated with online. Despite their efforts, they have little control on where their digital ads show up.
Category Archives: Marketing
The World is Not Flat. Why Should Your Marketing Be?
Print has a secret power you may not have thought of: touch. The more senses you stimulate, the more your message gets across.
QR CODES ARE FREE AND EASY, SO THERE!
QR codes are hugely popular, and are still climbing the charts.
ANNOUNCING “B&B LOVES SUMMERTIME IN VIRGINIA” PHOTO CONTEST!
We are super excited to announce our 2013 social media photo contest, “B&B Loves Summertime in Virginia.” Inspired by the creative energy of our fellow Virginians, we are launching this […]
THE WORLD REVOLVES AROUND ME, DON’T YOU UNDERSTAND?
Unless you’ve been living under the proverbial marketing rock for the past few years, you’ve surely heard the words “customization” and “personalization” used to describe direct marketing strategies to increase […]
DIGITAL BUDGETS INCREASING, MEASURING ROI DECREASING
Spring is upon us, even though the blustery 30 degree weather and scattered snow days tell us that winter is hanging on desperately. Despite the odd weather patterns, the season […]
A STITCH IN THE SIDE OF COLLEGE ADMISSIONS
What does the revelation that colleges misreported data to U.S. News tell us about the current environment in college admissions? Admissions directors are on the hot seat to attract highly […]
TEENS ARE LISTENING, ARE YOU SPEAKING?
Raise your hand if you thought teenagers, the digital generation, are more likely to respond to online ads than anything else. (My hand slowly goes up) I tend to clump […]
DOMTAR IS BACK FOR MORE (PAPER IS GOOD FOR YOU)
We love it. We need it. We want more of it. Domtar and their agency partner Eric Mower & Associates are back for more “Paper Because” antics, this time concentrating […]
FROM BORING TO BUZZWORTHY: HOW ANNUAL REPORTS CAN BE THE TALK AROUND TOWN
It’s getting close to that time of the year, where Annual Reports inundate the mailboxes of investors and other interested parties. There is important information to be conveyed in these reports, otherwise, […]
