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Category Archives: Marketing

You are who you associate with. Your Brand is the same.

May 9, 2018by Michael Bland Leave a comment

Marketers are becoming more concerned about what their brands are associated with online. Despite their efforts, they have little control on where their digital ads show up.

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Business Smarts, Data management, Direct Mail, Education, Marketing, News, Science and Technology, USPS

The World is Not Flat. Why Should Your Marketing Be?

April 18, 2018by Michael Bland Leave a comment

Print has a secret power you may not have thought of: touch. The more senses you stimulate, the more your message gets across.

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Business Smarts, Direct Mail, Graphic Design, Marketing, Print
QR Codes are trending

QR CODES ARE FREE AND EASY, SO THERE!

January 9, 2018by Michael Bland Leave a comment

QR codes are hugely popular, and are still climbing the charts.

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Business Smarts, Direct Mail, IMC, Marketing, Science and Technology
B&B Loves Summertime in Virginia

ANNOUNCING “B&B LOVES SUMMERTIME IN VIRGINIA” PHOTO CONTEST!

June 21, 2013by Maggie Young Leave a comment

We are super excited to announce our 2013 social media photo contest, “B&B Loves Summertime in Virginia.” Inspired by the creative energy of our fellow Virginians, we are launching this […]

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Marketing, News, Print
Pink female icon

THE WORLD REVOLVES AROUND ME, DON’T YOU UNDERSTAND?

May 28, 2013by Maggie Young Leave a comment

Unless you’ve been living under the proverbial marketing rock for the past few years, you’ve surely heard the words “customization” and “personalization” used to describe direct marketing strategies to increase […]

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Data management, Direct Mail, Marketing, Uncategorized
Marketing Budgets Increasing in 2013

DIGITAL BUDGETS INCREASING, MEASURING ROI DECREASING

March 25, 2013by Maggie Young 1 Comment

Spring is upon us, even though the blustery 30 degree weather and scattered snow days tell us that winter is hanging on desperately.  Despite the odd weather patterns, the season […]

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IMC, Marketing
College textbook

A STITCH IN THE SIDE OF COLLEGE ADMISSIONS

March 21, 2013by Maggie Young Leave a comment

What does the revelation that colleges misreported data to U.S. News tell us about the current environment in college admissions? Admissions directors are on the hot seat to attract highly […]

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Education, Marketing
Teenagers gossiping

TEENS ARE LISTENING, ARE YOU SPEAKING?

March 14, 2013by Maggie Young Leave a comment

Raise your hand if you thought teenagers, the digital generation, are more likely to respond to online ads than anything else. (My hand slowly goes up) I tend to clump […]

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Marketing
Domtar's "Paper Because" Intro

DOMTAR IS BACK FOR MORE (PAPER IS GOOD FOR YOU)

March 7, 2013by Maggie Young Leave a comment

We love it.  We need it.  We want more of it. Domtar and their agency partner Eric Mower & Associates are back for more “Paper Because” antics, this time concentrating […]

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Marketing
Annual report-stock.xchng

FROM BORING TO BUZZWORTHY: HOW ANNUAL REPORTS CAN BE THE TALK AROUND TOWN

February 15, 2013by Maggie Young Leave a comment

It’s getting close to that time of the year, where Annual Reports inundate the mailboxes of investors and other interested parties. There is important information to be conveyed in these reports, otherwise, […]

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Graphic Design, Marketing

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